ORM 2

WEBINAR

TOPIC: 

RENEVUE MANAGEMENT 

EXPERTER PRESENTER:

Daniel E. Craig

FormerhotelGM

(New info gained) 

 53% of consumers say they wonʼt book a hotel if it has zero reviews

 38 the average number of websites travelers visit before booking a trip!

(New info gained) 

The beginnings: Airlines in 1990

Most important responsibilities:

- Analyzing and reporting
- Budgeting and forecasting
- Meetings and arbitration
- Strategy 

(New info gained) 

The consumer purchase journey

Meta-search = a search engine (Tripadvisor, Trivago, Webjet, Flight Center) that queries the content on other websites (like Google, Google+, Google+ Local (maps), OTA pricing and information) and then combines the results that are received from all and displays to the user in one location.

CONCLUSION
1. Make time to keep up with trends and focus on big- picture, long-term strategies!
2. Optimize your reach across channels!
3. When assessing performance, take into account costs of
acquisition (ProPAR vs. RevPAR)!
4. Focus on brand distinction vs. commodatization – what makes your hotel more desirable/worth more? !
5. Donʼt forget the traveler! Audit rate positioning from traveler perspective ! 

AND MY PERSONAL CONTRIBUTION......
6. BE CREATIVE in what kind of services or products wants your guests, it's not about the brand, IT'S ALL ABOUT THE SERVICE.