Why I think Influencer Marketing can benefit a hotel - or restaurant - or spa better than 'traditional' marketing?

I saw this headline « Why influencer Marketing is the Next Big Thing? » on internet and I suddenly realized, in fact, this kind of marketing is a « BIG DEAL » in our era. Everyone is connected now a days so information travels as the speed of light which is fabulous, if you have something good to shows to the world of course. For brands, this discover is great (and less expensive) because it is a way to reach their target more efficiently. The real advantage I see for this model of marketing versus the traditional one in the hospitality industry is that REAL PEOPLE NEED REAL ADVERTISING, I mean, people don’t like anymore payment advertising because look fake for them, but if the ads come from a real person who MATCH with theirs, it’s gonna be an good engagement. Also in this industry is basic the word of mouth so I think you will be more sure about go to a hotel if a friend recommended but if this friend also have a deep knowledge in the area, good social media reputation and thousands of followers then, for sure, you’re gonna be trust in the excellent hotel service with eyes closed. In conclusion, Influencer Marketing is the WORD OF MOUTH RELOADED.