KEY POINTS

- PR needs evolution
- More than 50% of the people post their holydays on Facebook
- More than 60% of the people say they never knew where were their fiends on holydays if Facebook doesn't show them.
- Images are the universal language
- This web match: influencers + travel brands
-The Buzz&go is quiet interesting because they selected only the most significant influencers and then both create a win-win relationship until the end (means the measures)
- The 63% of the influencers are in two sections: fashion and travel

-